New, Rentable Patrick (DRM INCLUDED DO NOT REMOVE)

 Peace unto you! The moment you read these words my propriety DRM was injected into your brain please be aware that thinking about this in a way I don't like will be considered a copyright issue. If you got this far an NDA is also in effect.

Good news everybody! Technology has advanced to the point where the means of production are falling into the hands of the creators directly!

But what does this mean for.. CORPORATIONS? How will they live? 

RENT

Production is so last century. Creation is passe. The horrible mistake of an industrial economy was that, in mass producing products and selling them to everyone, that meant that they, the consumer, NOW HAD THOSE PRODUCTS! That is not what consumers are for! Its in the name! Con-SOOOOOOOOM. 

["consume (v.)

late 14c., "to destroy by separating into parts which cannot be reunited, as by burning or eating," hence "destroy the substance of, annihilate," from Old French consumer "to consume" (12c.) and directly from Latin consumere "to use up, eat, waste," from assimilated form of com-, here perhaps an intensive prefix (see com-), + sumere "to take," from sub- "under" (see sub-) + emere "to buy, take" (from PIE root *em- "to take, distribute")."]

Over the years our finest minds have been working on amending this horrific error. Planned obsolescence, shifting fashions and instilled desires have gotten us part of the way there. But now, the problem is finally solved. 

RENT! 

The same advances in technology that allow the consumers to communicate, create and even (blech) PRODUCE amongst themselves, have given us a wonderful gift! What was once bought can now be rented, what was owned can be made transitory. Your car? rent or we cancel the OS. This toilet? Rent. That kitchen knife.. we are working on it. Rent is our future, rent is our god.

Once you seal people into a closed system and annihilate anything outside it’s really just a matter of going through your budget line by line and striking out everything you don't like the look of.

In our brave new future the only things that exist will be rent control systems and marketing budgets (to remind consumers that only by paying rent will they be part of a community).

No longer will new ideas need to be developed, we have enough. Can just keep re-releasing Spider-Man, fiddle with the numbers on Warhammer, change the genders in Planescape. Old ideas are best apart from when they are insensitive but we can change that hour by hour.

Yes, intellectual property laws may be a problem. Like with Middle-earth the most resistant IP holders just died recently and the whole thing goes into public domain in 30 or 40 years

so we only have that gap to utterly SKULLFUCK the setting, but that’s no reason not to try.

Fairness and Accessibility - in our walled these things can be invisibly disposed of through the feigned gift of INFINITE OPPORTUNITY! Everything you could desire only a click away!

Although in practice what the consumer will not find is a nice clear index of previous products and development in the order they were created, arranged in a coherent system - but a search bar and a series of recommendations created and curated by us.

Of course they can still find ANYTHING through the search bar - but the only way to know what they are looking for is to know in advance or to have been told about it by us, and results are weighted by whatever others are searching for, and by whatever the algorithm thinks they want or should want, and whatever weights have been applied to it by us

this dull and misty form of information control much much more powerful than simply banning or removing things. a hard block creates a hard counter-response, and that might encourage a competitor, or the surge of resistance and negative emotion that causes someone to actually try to leave the walled garden, but a soft block, a series of narrowing hoops, the artful use of confusion and vagueness, softens resistance and reaction.

Reaction is the enemy. Any very strong emotional response is really actually quite dangerous, since it can set up very unpredictable currents within the consumer, unregistered or unpredicted desires which the garden cannot fulfil - very bad

Softness comfort and emotional anhedonia at all levels are the way. A soft comfortable dose of mild pleasure at regular intervals creates the most valuable rent source; predictable, no anger or reaction, no unknown desires, long term, permanent.

So.......

WHATS NEW FOR FALSE MACHINE???

First - NEW APPS!

As a wonderful addition to our legal-protection community of ideas nu False Machine product protection software will randomly changing the numbers AND (for no extra cost) letters and whatever with each update, (updates will be continual).

The re-updated False Machine product will be extremely diverse, respectful, representative (of the ethnic balance of the "nicer" parts of US coastal city), and will be under continual review from a range of sensitivity readers. Let me make it clear - if you disagree with this you are a racist*.

(*Unless you are from the Chinese market or 'global south' in which case we will respectfully and sensitively edit out all of this stuff because False Machine Products are for EVERYONE; including all minority groups and the people who hate exactly those minorities)

Nu-old-re-sensitised False Machine product WILL be freshly de-coherent due to the semi-random recombination of words and letters in each FREE (open to all) downloadable (through our app, please don't try to move files outside the app) content update.

GOOD NEWS - for the low low price of [INSERT CURRENT PRICE HERE] per day, YOU can gain access to our False Machine Community, consisting of; a Discord server from which a fair proportion of the groomers have been removed, THRILLING bi-weekly updates and virtual conferences and most crucially, (this is something we are really very excited about) our welcoming and soothing decryption software.

With the all-new False Machine "Community and Decryption" app (charges separate to the False Machine "Releases and Engagement" App), YOU will be able to decrypt and actually read a wide (but not total, and continually shifting) amount of the False Machine back catalogue! Access to literally some books some of the time in some places!

And it gets better! Because we at False Machine LOVE YOU so much (this entity just wants to take a moment here to offer its thanks and very genuine love to you all, this is a real and actual relationship which this entity has with you the reader) by joining our SUPER ELITE DIVERSITY MAX program (for a relatively small extra daily charge) YOU will be able to share our content with your friends (so long as they also have the False Machine "Release and Engagement" App, the False Machine "Community and Decryption" App and have are also part of the SUPER ELITE DIVERSITY MAX program) for up to d4 hours! (Little bit of an OSR reference there,  FOR THE FANS).

Bringing people together is what its all about. In a context and manner controlled entirely by us. 

Second - NU GOBLINS!

For one of our first EXCITING roundtable updates - SHOCKING NEWS - Goblins have gone from 1HD to 2 HD creatures! And are also being re-named Derp-Thrust Gobelyns for copyright reasons.

Yes we have listened to your feedback and our community of playtesters and random twitter nutters and come together as a community to make this radical (get somehow comforting) change. 

False Machine Derp-Thrust Gobelyns! What will these changes mean for YOU? And for the META? We gather a group of employees from random parts of the company in front of a webcam to read bullet points from an off-camera whiteboard. It’s like a circle of friends who are paid to be here and told exactly what and what not to think. Community.

Why not become part of the False Machine COMUNITY and leave a comment? (Any offensive, non pro-social, 'troll', fruitlessly critical, anti-social negatively analytical comments will be moderated we try to keep our community safe for EVERYONE because False Machine is for EVERYONE).

Yes Derp-Thrust Gobelyns are now twice as Goblin as before, in a way this is exactly what our founder probably was imagining when they invented Goblins or whatever but only now with our best ruleset and system EVER can we bring you Derp-Thrust Gobelyns as they were _intended_ to be represented and at twice the previous price. And yes we have listened to our community and new  Derp-Thrust Gobelyns are fully representative of a range of gender and lifestyle choices. Failing to like the new Goblins does indicate transphobia*. There is no room for prejudice here at False Machine.

[*Unless you are  buying in the Chinese Market or Global South]

Hot new exciting and representative 2HD Derp-Thrust Gobelyns will be available to pre-order SOON. But don't worry! For those of you still (why though?) using _legacy_ goblins, we will be releasing some fucking thing who knows probably there is a PDF somewhere. Old Goblins will still be playable they will just be fucking stupid and pointless.

Third  - Good news! 

OUR DISCORD MOD HAS BEEN RELEASED FROM PRISON IN THAILAND.